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195 Step System to Get Your Home Sold Fast For Top Dollar!

Posted by nimda14 on October 7, 2015
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Kelly McCormack’s Amazing

“195 Step System to Get Your Home

Sold Fast and For Top Dollar”

  1. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.
  2. Research property’s ownership and deed type
  3. Research property’s public record information for lot size & dimensions
  4. Research and verify legal description
  5. Research property’s land use coding and deed restrictions
  6. Research property’s current use and zoning
  7. Verify legal name(s) of owner(s) in county’s public property records
  8. Research sales activity for past 6 months from MLS and public records databases
  9. Research “Average Days on Market” for property of this type, price range, and location
  10. Research competitive properties that are currently on the market.
  11. Research competitive properties that have been withdrawn.
  12. Research competitive properties that are currently under contract.
  13. Research expired properties (properties that did not sell during their time on the market).
  14. Research competitive properties that have sold in the past six months.
  15. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.
  16. Research the previous sales activity (if any) on your home.
  17. Download and review property tax information
  18. Prepare “Comparable Market Analysis” (CMA) to establish fair market value
  19. Obtain and verify accurate methods of contacting you.
  20. Gather information to help assess your needs.
  21. Review current title information.
  22. Open Escrow with the company of your choice
  23. Confirm lot size
  24. Obtain copy of floor if available
  25. Review current appraisal, if available.
  26. Identify Home Owner Association manager, if applicable
  27. Verify Home Owner Association fees, if applicable
  28. Verify security system, current term of service and whether owned or leased.
  29. Verify if you have a transferable Termite Bond.
  30. Ascertain need for lead-based paint disclosure
  31. Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled.
  32. Compile list of repairs and maintenance items.
  33. Prepare showing instructions for buyers’ agents and agree on showing time window with you.
  34. Assess your timing.
  35. Assess your motivation.
  36. Assess your immediate concerns.37.
  37. Ask you questions about the property and yourselves to learn how to better serve and provide helpful information if needed.
  38. Discuss your purchase plans and determine how I can can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location.
  39. Determine how quickly you need to move.
  40. Obtain information that will to prepare the listing, advertising and marketing materials.
  41. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property?
  42. Have the title company gather home information: copy of deed, current tax bill, copy of a survey if available and title policy available
  43. Obtain one set of keys which will be inserted in the lockbox. (if you want a lockbox)
  44. Perform Interior Décor Assessment
  45. Review results of Interior Décor Assessment and suggest changes to shorten time on market.
  46. Perform exterior “Curb Appeal Assessment” of subject property.
  47. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability.
  48. Give you an overview of current market conditions and projections.
  49. Provide Home Audit to discuss constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.
  50. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.)
  51. Review and explain all clauses in Listing Agreement (and addendums, if applicable).
  52. Enter your name, address, phone number, and email address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property.
  53. Compile and assemble formal file on property
  54. Present Comparable Market Analysis (CMA) Results to you, including comparables, solds, current listings and expired listings.
  55. Offer pricing strategy based on professional judgment and interpretation of current market conditions.
  56. Assist you in strategically pricing home to enable it to show up on more MLS Searches.
  57. Discuss goals with you to market effectively.
  58. Discuss and present strategic master marketing plan.
  59. Explore method of pricing your property below comparable value to bring the most buyers to your property quickly.
  60. Present and discuss the property effectively and bring the most buyers to you in the shortest amount of time
  61. Explore the option of marketing your home with an incentive of buying down points on the buyers’ loan; potential results are: you retain a higher agreed upon price (which results in more proceeds to you)
  62. Prepare an equity analysis to show you expenses, closing costs and net proceeds.
  63. Explain the use of the Seller’s Property Disclosure Statement you will complete, and that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.
  64. Take full color digital photographs of the inside and outside of your home for64.
  65. Marketing flyers, advertisements and the Internet.
  66. Set up home Warranty, if you choose, to protect your home during listing period and for 12 months after the sale to reassure buyer of the quality of your home.
  67. Install hi-tech lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family’s security. (if you choose to have a lockbox)
  68. Write remarks within the MLS system specifying how you want the property to be shown.
  69. Prepare showing instructions for buyers’ agents and agree on showing time window with you.
  70. Prepare detailed list of property amenities to have readily available at your home, to include in Marketing Booklet, and assess market impact
  71. Prepare MLS property Profile Sheet
  72. Proofread MLS database listing for accuracy – including proper placement in mapping function
  73. Enter property data from Profile Sheet into MLS Listing Database
  74. Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area.
  75. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour.
  76. Add property to West USA’s Active Listings list; provide information in office for Realtors® when potential buyers call for details.
  77. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet
  78. Explain marketing benefits of Home Owner Warranty with you.
  79. Assist you with completion of Home Owner Warranty application.
  80. Submit Home Warranty application for conveyance at time of sale.
  81. Provide you with a Personal Customized Services sheet to explain specific marketing available for your property.
  82. Provide you with a personalized Advertising Questionnaire for your input in verbiage for advertisement
  83. Review Full Service Marketing System and the benefits provided, resulting in the rapid sale of your property.
  84. Create advertisements
  85. Prepare contact lists
  86. Create, order, and email Just Listed Flyers to promote the value of your home over others on the market.
  87. Advise Network Referral Program of listing
  88. Provide marketing data to buyers coming from referral network
  89. Create a marketing property package of features and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room.
  90. Prepare copies of Seller’s Disclosures and Home Owner’s Disclosures to be placed in your home to be available for buyers; these are to be included in a contract.
  91. Create a custom “Home Marketing Book” to be placed in your home for buyers & buyer’s agents to reference home features, area map, plat/lot map, floor plan (if available), tax information, and other possible buyer benefits. Provide 5 for your property, and replace as needed. This makes your home stand apart in the buyers’ minds long after they have left your property.
  92. Deliver “Home Marketing Book” to your property and display in prominent location92. for buyers’ easy access.
  93. Respond within 15 minutes of immediate page over the internet through our exclusive Lead Router program, which is a highly effective way to communicate with buyers who are interested in your property. Over 84% of all inquiries come from the Internet.
  94. Convey all price changes promptly to Internet real estate sites
  95. Capture feedback from Realtors® after all showings
  96. Place regular weekly update calls or emails to you to discuss all showings, marketing, and pricing.
  97. Research weekly current laws, interest rates, and insurance conditions as it relates to the housing industry, and specifically how it impacts the sale of your property. Notify you of any conditions promptly.
  98. Notify you immediately of any offers, potential offers, or needs.
  99. Discuss feedback from showing agents with you to determine if changes will accelerate the sale.
  100. Search the MLS System for Realtors most likely working with interested and capable buyers matching your home, then fax or email copies of your home listing information for them to review immediately.
  101. Maximize showing potential through professional signage. (West USA Realty) has the most recognizable logo and trademark in real estate.
  102. Install sign in front yard when allowed by Home Owners Association.
  103. Market your home on the following internet sites: . This produces additional potential customers for you.
  104. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all websites.
  105. If Open House is to be held, arrange for print ad to be placed in (PAPER) the Monday before Open House to maximize number of customers.
  106. Target market to determine who the most likely buyer willing to pay the highest price will be.
  107. Discuss marketing ideas with “Mastermind” group of top Realtors from across country.
  108. Provide copies of advertisements and marketing material of your home to you for your review.
  109. Use other marketing techniques; such as offering free reports to multiply chances of buyers calling in, discussing, pre-qualifing for and touring your home.
  110. Help you to prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.
  111. Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home.
  112. Advertise home to my VIP Buyers as well as all qualified buyers in my database.
  113. Promote the benefits of your property agents in my office, and update them on any changes so they may convey enticing information to their buyers.
  114. Provide copies of advertisements and marketing material of your home to you for your review.
  115. Promote your home to top Realtors in other areas.
  116. Log in all home showings to keep record of marketing activity and potential purchasers.
  117. Follow up with all the agents who have shown your home via fax or personal phone call to answer questions they may have.
  118. Prepare a weekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc) to keep you informed about key market conditions within your area.
  119. Pre-qualify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers.
  120. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
  121. Provide Open Houses with a licensed Realtor® at your request.
  122. Handle paperwork if price adjustment needed.
  123. Take all calls to screen for qualified buyers and protect you from curiosity seekers.
  124. Receive and review all Offers to Purchase contracts submitted by buyers or buyers’
  125. Agents to determine best negotiation position.
  126. Contact buyers’ agents to review buyer’s qualifications and discuss offer
  127. Evaluate offer(s) and prepare a “net sheet” on each for you for comparison purposes, if requested
  128. Counsel you on offers. Explain merits and weakness of each component of each offer
  129. Fax or deliver Seller’s Disclosure form to buyer’s agent or buyer (upon request and prior to offer being made if possible)
  130. Confirm buyer is pre-qualified by calling Loan Officer
  131. Obtain pre-qualification letter on buyer from Loan Officer
  132. Negotiate highest price and best terms for you and your situation.
  133. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
  134. Fax or hand deliver copies of contract and all addendums to closing title company
  135. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer’s agent
  136. Record and promptly make sure buyer’s earnest money is in the escrow account.
  137. Provide copies of fully signed Offer to Purchase contract to you
  138. Fax/deliver copies of Offer to Purchase contract to Selling Agent
  139. Fax copies of Offer to Purchase contract to lender
  140. Provide copies of signed Offer to Purchase contract for office file
  141. Provide copies of signed Offer to Purchase contract to Title Agency
  142. Advise you in handling any additional offers to purchase that may be submitted between contract and closing
  143. Change status in MLS to “Sale Pending” or UCB to take Back-Up Offers
  144. Review buyer’s credit situation with buyers lender—Advise seller of worst and best case scenarios
  145. Assist buyer with obtaining financing, if applicable and follow-up as necessary
  146. Coordinate with lender on Discount Points being locked in with dates
  147. Provide any unrecorded property information to buyer in applicable
  148. Order septic system inspection, if applicable
  149. Receive and review septic system report and assess any possible impact on sale
  150. Deliver copy of septic system inspection report lender & buyer
  151. Coordinate termite inspection ordered
  152. Coordinate mold inspection ordered, if required
  153. Coordinate home inspection ordered and handle contingencies, if any
  154. Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned
  155. Follow Loan Processing Through To The Underwriter
  156. Contact lender weekly to ensure processing is on track in Buyers obtaining a loan
  157. Relay final approval of buyer’s loan application to you
  158. Coordinate buyer’s professional home inspection with you
  159. Review home inspector’s report
  160. Assist seller with identifying and negotiating with trustworthy contractors to perform
  161. any required repairs159.
  162. Schedule Appraisal
  163. Provide comparable sales used in market pricing to Appraiser
  164. Follow-Up On Appraisal
  165. Assist seller in questioning appraisal report if it seems too low
  166. Coordinate closing process with buyer’s agent and lender
  167. Update closing forms & files
  168. Ensure all parties have all forms and information needed to close the sale
  169. Confirm closing date and time and notify all parties
  170. Assist in solving any title problems (boundary disputes, easements, etc)
  171. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing
  172. Research all tax, HOA, utility and other applicable pro-rations
  173. Request final closing figures from closing agent
  174. Receive & carefully review closing figures on HUD statement to ensure accuracy of preparation
  175. Review final figures on HUD statement with you before closing
  176. Forward verified closing figures to buyer’s agent
  177. Request copy of closing documents from closing agent
  178. Confirm buyer and buyer’s agent have received title insurance commitment
  179. Provide “Home Owners Warranty” for availability at closing
  180. Review all closing documents carefully for errors
  181. Forward closing documents to absentee seller as requested
  182. Review documents with closing agent
  183. Provide earnest money deposit check from escrow account to closing agent
  184. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.
  185. Assist in scheduling the closing date for you and all parties.
  186. Set up final walk- through of your home for buyers and their agent.
  187. Coordinate closing with your next purchase and resolve any timing problems
  188. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.).
  189. Have a “no surprises” closing and present seller a net proceeds check at closing
  190. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers, etc.
  191. Answer questions about filing claims with Home Owner Warranty company if requested
  192. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
  193. Respond to any follow-on calls and provide any additional information required from office files.
  194. Help you relocate locally
  195. Negotiate the lowest price possible on the property you decide to purchase


I am a devoted, full time REALTOR – not a part time real estate agent.

Winner of the Presidents Circle Round Table Award last 7 years in a row